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tool · beta · on-device

Strip the metadata. Keep the pixels.

Drop a JPG or PNG. We list every metadata segment we find — Exif, XMP, ICC, Photoshop, timestamps — and warn loudly if there's GPS. One click strips them lossless: pixels identical, GPS gone. Nothing uploads. For batch privacy work, grab a proper app.

100% on-device Lossless byte-level strip GPS detection & warning

Reading the metadata…

where stripping earns its keep

Six places to scrub before you post

for selling

Strip GPS before listing on Marketplace or Craigslist

Phone photos saved with GPS pinpoint where the photo was taken — usually your home. Listing furniture, electronics, or a car? Strip first. The buyer doesn't need your address until you've vetted them. Most marketplaces don't strip metadata server-side.

for kids

Remove location data before posting kids' photos

Posting a school photo, a soccer game, a park outing? GPS coordinates in the EXIF can identify exactly where the school is, where you live, where they play. Strip the metadata first. The internet doesn't need your kid's coordinates.

for blogging

Anonymize photos in a blog post or essay

If you're writing about a place but don't want readers to find it (a secret swimming hole, a peaceful viewpoint, a private studio), stripping EXIF removes the breadcrumb. Without GPS, the photo becomes 'somewhere' instead of '37.4194°N 122.1700°W'.

for journalism

Protect a source's location in a documentary photo

Documentary photographers strip EXIF before publishing photos that could identify a source's location — protest sites, refugee camps, witness portraits. The pixel content is what matters; the metadata is a liability. Strip before upload, every time.

for shopping

Send product photos without revealing your editing setup

Selling vintage on Etsy or Depop? The EXIF can leak your camera model, your editing software (Lightroom version, Photoshop release), and the focal lengths you favor. Buyers don't need to know — competitors definitely don't. Strip before upload.

for archive

Pre-archive cleanup before a long-term backup

Photos stored in cloud archives keep their metadata forever. If an old EXIF field has personal info you'd rather not preserve, strip before archiving. The pixels are the memory; the metadata is just shipping label.

in case you're wondering

Frequently asked

What is EXIF metadata? +

Exchangeable Image File Format — a block of structured data inside JPEG and PNG files that records camera make/model, exposure settings, lens info, software versions, timestamps, and (often) GPS coordinates. It's not pixels — you can strip it without changing what the photo looks like.

Does the photo upload anywhere? +

No. The file is read into your browser as a byte stream, parsed locally to find metadata segments, and re-emitted with those segments removed. Your photo never touches our servers — we don't run an image pipeline at all.

Is the strip lossless? +

For JPG and PNG: yes, completely. We surgically remove the metadata segments at the binary level, leaving the pixel-data segments untouched. The cleaned file decodes to identical pixels. For WebP, we currently re-encode through a canvas (lossy at default 95% quality).

What gets removed? +

JPG: APP1 through APP15 segments — Exif, XMP, ICC profile, Photoshop metadata, Adobe metadata, and any other application-specific blocks. We keep APP0 (JFIF, the basic image header). PNG: tEXt, iTXt, zTXt, eXIf, tIME, and iCCP chunks. We keep critical pixel-data chunks.

Will Instagram strip metadata for me? +

Major social platforms strip EXIF on upload — Instagram, Facebook, Twitter/X, Reddit. But: emails, Slack DMs, file-share links, AirDrop, Google Drive, and most websites do not. If your photo will live anywhere outside a major social feed, strip first.

Why is GPS the headline risk? +

Phone cameras embed latitude/longitude with sub-meter precision when location services are enabled. A photo posted publicly with GPS reveals exactly where you stood when you took it — your home, your kid's school, the trail you hike weekly. The other fields leak less, but GPS is the headline.

How do I check if my file is really clean? +

After downloading the clean copy, drop it back into this tool. The 'what's inside' panel should show no metadata segments. You can also use a desktop tool like ExifTool (CLI) for a deeper audit — but for the common privacy fields, our strip is exhaustive.

now what?

A few moves before posting

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For batch privacy →

Use ExifTool for a whole folder.

One photo at a time is fine for posting. When you need to scrub a whole shoot — 200 photos before backup — desktop ExifTool runs the whole folder in one command.