where a pin earns its keep
Six pins worth making
for blog
A blog-post pin that drives clicks
Long-form blog posts need a pin per article. Run your hero photo through here with the band-bottom layout, the post title in Instrument Serif, and your handle. Save the JPG, upload to Pinterest, link to the article. Standard practice for any blog older than a week.
for shop
A product pin that doesn't look like an ad
Product pins fail when they read as ads. Lifestyle photo as the background, soft Caveat handwritten title, your shop's handle at the bottom — reads as content, not a sale. Saves more, drives store traffic.
for recipes
A food-blog pin with the recipe name
Food pins are Pinterest's bread and butter. Top-shot of the dish, recipe name in Inter Black at the top center over a darken band, your blog name underneath. Standard food-blog pin layout, made in 90 seconds.
for round-ups
A '7 things' list pin in serif
List pins ("5 ways to...", "7 things every X needs") perform extraordinarily well. Big serif title in Instrument Serif, bottom-band layout, dark color block. The list-pin formula gets repinned forever — set up once, traffic for years.
for art
A handmade-print sale announcement
Selling prints? A photo of the print + a caveat handwritten 'limited prints' caption + your shop name. Reads as 'a maker is selling something' rather than 'a brand is marketing'. Different vibe, different audience.
for diy
A craft-tutorial pin with steps in subtitle
DIY tutorial pins live on the title-and-subtitle dynamic. Title: 'Make a Polaroid Photo Wall'. Subtitle: 'in 20 minutes with paper tape'. Drop the pin onto a board, link to the full how-to. Every craft creator needs this template.