where a banner earns its keep
Six places header art still matters
for X
A header that says what you actually do
Default X headers say nothing. Drop a relevant photo, title in serif as your name, subline as 'what you make · @yourhandle'. Reads as 'someone with a thing to say' rather than 'someone with a default avatar'.
for linkedin
A LinkedIn cover that's neither stock nor blank
LinkedIn covers are the most-skipped piece of personal-brand real estate. Drop a photo of where you work, write your title and what you do in Inter Black, set photo-darken to 40% so the text reads. Beats both 'blank' and 'unsplash skyline'.
for youtube
YouTube channel art that fills correctly on every device
YouTube channel art is brutal — 2560×1440 source, but only the central 1546×423 shows on phones. The dotted preview line shows you the safe zone. Keep your channel name + show name inside it; the rest is desktop bonus.
for refresh
Quarterly banner refresh in 60 seconds
Banner art gets stale fast. Run your latest project photo through here every quarter — different photo, same template. Updates without redesigning. Lower friction than 'I need to make a new banner', so it actually happens.
for events
A conference banner during the week of an event
Speaking somewhere? Update your X header with a photo from the venue + 'speaking at [conference] · April 28'. Time-bound but lifts engagement during the week. Revert after.
for portfolios
A portfolio site's hero header
A 1500-wide banner on top of a personal site needs to read both as image and as type. The banner-mode here is exactly that ratio — drop in a hero photo, write your name + tagline. Save for use as og:image too.